Young brains battle for Shimla Hills’s Thought Platters Contest at IMT Ghaziabad
IMT Ghaziabad campus was flowing with competition fervor this monsoon. The competition, Thought Platters Contest sponsored by Shimla Hills was one of its kind contests for the foodies to combine their love for food and their love for business.
The grand finale held on 13th August 2015 was preceded by a preliminary round for shortlisting the finalists. The preliminary round had the participants submit a presentation to a business problem and a creative story (200 words) on any food experience by the members of the team. Top ten finalists were selected from the preliminary round and were asked to submit a marketing strategy to market the food item mentioned in their stories and also a presentation on capitalizing a current business opportunity faced by Shimla Hills.
Three weeks prior to the event, the campus was all prepped up with pre-event promotions at every nook and corner. It was a perfect state of amalgamation of euphoria and excitement, with students eager to give their best. The waves were so contagious that it also affected our team at Shimla Hills. We were equally excited to welcome fresh thoughts from the young brains. It’s always good to a third party perspective, outside-in view, as we all tend to get overconsumed in our situation at times.
Three winning teams, The Divergents (winner), Burnt Midnight Oil (first runners up) and Teen-ki-Tigdi (second runners up) received cash prizes of Rs 10,000, Rs 5000 and Rs 3000 respectively. Remaining participating teams received Rs 1000 each. The panel of judges included esteemed faculty at IMT Ghaziabad and from our team, Mr. Sanjeev Shukla, Senior Vice President – International Business adjudged the competition.
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About Shimla Hills Offerings Pvt Ltd.
Shimla Hills is a manufacturer, exporter and global supplier of processed, frozen fruits and vegetables, spices, pulses, grains, nuts, flavours and oilseeds. We are a Government Certified Export House driven by meticulous innovation and creativity that nurtures futuristic food trends.
Shimla Hills Offerings Pvt Ltd.
Plot No 92, Industrial Area, Shoghi, Shimla, Himachal Pradesh, India. PIN -171219.
Phone: + 91 177 2860601/730
Fax: + 91 177 2860602